http://www.youtube.com/watch?v=psDA54IBYqw
In the AT&T commercial, a young boy and girl depicted as Hansel and Gretal from the fairytale are exploring New York City. The children are healthy and clean looking with plump faces and washed clothing. In order to find their way back home they drop breadcrumbs along the way. No one seems to care about the two children. As the stores start to close and it gets late the children look behind them to follow the breadcrumbs home. However, the breadcrumbs have been destroyed each time by pigeons eating them, people stepping on them and being thrown into the sewer. The watcher sees a look of panic in both Hansel and Gretel's faces. They then take out their AT&T phone and use the GPS on the phone to find their way back to their cottage. The commercial ends with Hansel and Gretel skipping home and the AT&T logo being shown in the buildings in the background. If one was watching this without the idea that it was a commercial one would tell of the many hidden meanings behind the commercial. I look at the commercial as if it was a commercial. A commercial's only purpose is to persuade the person watching to buy their product. AT&T wants the person to know that if they buy their phone they will never get lost. They use Hansel and Gretel as characters because everyone has heard or told the tale. People can relate and understand the situation taking place in the commercial. The commercial is nothing but a commercial. That is the only why I can look at it.
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