If I want something I want it fast and I want it now. Contemporary American society has shown this trait by the use of credit cards, drive thrus, airplanes, labtops and cell phones. The average American wants something that is easy, convenient and effective in order to get the desired job at hand done. Today, it takes too much effort just to take out all the different array of devices that one is carrying around to do their everyday functions. These "essential" devices include one's cell phone, labtop, iPod and very soon the new, revolutionary iPad introduced by Apple on January 27 in San Francisco. The iPad was unveiled by Steve Jobs, Apple's Chief Executive who described the new product as a "third category" between smartphones and labtops. Instantly after introducing the invention people all over the country have been talking about the iPad questioning the product's actual uses and asking what exactly it even does.
The first thing that comes up on Apple's home page is a huge picture of the iPad and the sentence, "Our most advanced technology in a magical and revolutionary device at an unbelievable price." Who can beat that? The Apple corporation makes it sound like they have found the cure for cancer at a low cost for everyone. Apple also states on its website that the iPad is "The best way to experience the web, email, photos, and video. Hands down." With the iPad one is able to play with the web, youtube, video, itunes, ibooks, photos, maps, notes and the app store using up to 10 hours of battery life. Not to mention the iPad is only 1.5 pounds and 0.5 inches thin making it comfortable to hold and available to transport anywhere.
The iPad has everything and anything a person could want in one device besides the product being a cell phone. Technology buffs will be running to get their hands on the new iPad. There is nothing more a person could ask for. When the iPod came out in 2001 I never thought I would buy one. I did not see what the big fuss was about. My uncle decided to surprise me for Christmas and bought me a iPod. I have not been without my iPod since. I cannot imagine the days when I used a cd player. It is amazing how easy one becomes attached to a product. I am sure that the new iPad will become popular and eventually everyone will be carrying one in place of their four other gadgets.
The Apple corporation is not filled with dummys. The executives focus greatly on what their consumers want. American consumers always want to be ahead of the game, one step ahead of everyone else. They want a product that is fast and that does the job. The new iPad offers an array of activities that can all be done on one device. Steve Jobs says, "What this device does is extraordinary. It is the best browsing experience you have ever had." Americans will be sure to test out this new device and who knows maybe in a couple of years everyone will be carrying around an iPad.
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